James Kearsley is hoping that combining pixel ads with a crossword puzzle will pay off. There have been a lot of copycats trying to cash in on the success of the Million Dollar Homepage, but Kearsley is actually adding a twist his site pixelword.com… one that involves a puzzle. Sites that sell pixel ads sell variable sized blocks of space on the page for a fixed amount of money per pixel. If the site generates a lot of buzz, lots of eyes end up on the ads placed there and the idea can work.
Kearsley has decided that he will sell ad space in a crossword grid and give you a discount if you know the letter that goes in the square you’re buying. It’s an interesting idea, but it will only pay off if it’s interesting enough to generate a good amount of buzz.
Still, the crossword is challenging and fun, even if there are a few adds sitting on it. I may give it a try myself.
I have seen the site it is a GREAT and unique Idea.